Generative AI’s opportunities and challenges for consulting firms and consultants
Consulting firms are rushing to make the most of the generative AI hype – presenting both opportunities and significant challenges for the industry. Amid the scramble to make the most of the new technology, a new guide sheds light on what generative AI can add to firms and consultants, while also explaining on how to navigate the challenges ahead.
For anyone who has been living under a rock over the last two years, Generative AI is a form of technology which can approximate human content, by processing vast amounts of data from creators around the world. This content can be anything from text and images to music and code. Unlike traditional AI models that analyse and interpret existing data, GenAI goes a step further by using this analysis to generating new outputs – helping to brainstorm ideas, draft documents, and even compose melodies.