Canadian firms seeing operational gains from GenAI, finds RSM survey
Eighty-four percent of Canadian firms that have adopted generative artificial intelligence (GenAI) are already seeing positive returns, according to a recent RSM Canada report. The accounting and consulting firm surveyed 103 executives at mid-market Canadian companies in February and March.
Three-quarters (74%) of companies said they have adopted GenAI into their operations, with 84% reporting better-than-expected results. However, 58% said the technology is harder-than-expected to implement, with 76% saying they need outside help to maximize the effectiveness of AI solutions.
Of the companies that have adopted GenAI tools, 61% are using it to automate tasks, 51% are using it for customer service, and 46% are using it to boost employee productivity and creativity.
The most popular solutions are ChatGPT (75%), Microsoft Copilot (34%), and Google Bard/Duet (20%).
Despite widespread adoption, only 14% of Canadian firms reported full integration of GenAI across core operations and workflows and 35% reported partial integration.